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Closed beta · B2B content strategy

Structure your content strategy before you produce.

CntX helps B2B teams turn business context, field insights, and marketing priorities into a clear, prioritized, and actionable editorial calendar.

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No magic prompts No out-of-context content Clear decisions → calendar
Editorial Calendar · Prioritized

Context

Company · ICPs · Personas · Offers · Objectives

ICP: Mid-market B2B Persona: Marketing Lead Goal: SEO

Field insights

Sales objections · CS feedback · Product releases

Top pain: "hard to prioritize" New release: Reporting v2
Topic
Channel
Priority
How to choose the right content KPIs
Blog
High
Sales objections → 5 angles for LinkedIn
LinkedIn
Medium
Activation: onboarding email sequence
Email
High
Why

Producing content isn’t the hard part anymore.

The real challenge is deciding what to publish, aligning with business priorities, converting field signals into editorial decisions, and staying consistent over time.

Unclear calendars

Plans look good on paper, but don't map to priorities, constraints, or reality.

Content without direction

Writing is fast. Deciding what matters (and why) is where teams get stuck.

Effort, little clarity

Lots of brainstorming, scattered docs, inconsistent topics… and no single source of truth.

Approach

Context before content.

CntX doesn’t start by generating text. It starts by structuring the context that makes content relevant.

How CntX works

Build a shared foundation, connect the voice of the field, and generate a calendar you can actually execute.

Centralize your marketing context Company, offers, positioning, objectives and constraints — in one place.
Structure ICPs, personas, pillars Make your audiences and angles explicit — and reusable.
Turn field insights into editorial inputs Sales objections, CS feedback, Product updates → content opportunities.
Prioritize topics and build a calendar Align content with goals (SEO, awareness, activation…), and plan over time.

Principles

A product designed for clarity, consistency, and relevance.

No magic prompts Reusable structure beats one‑off prompting.
No out‑of‑context content Context is the guardrail — always.
Decisions before drafts Make prioritization explicit, then execute.
Content generation can come later But never without context
Capabilities

What you can already do with CntX.

CntX is still in active development, but the core is already there.

Structure company context

Centralize the marketing foundation so decisions are consistent across time and people.

Define ICPs & personas

Make targets explicit. Turn "who we speak to" into actionable constraints for content.

Turn insights into topics

Convert Sales/CS/Product/Support insights into editorial inputs and angles.

Generate an editorial calendar

Plan over a given period and keep a single source of truth for what's coming.

Prioritize by goal

SEO, awareness, activation… prioritize deliberately instead of "publish what we can."

Decisions, not just text

CntX helps you decide what to write and why—generation can be layered later.

Audience

Built for B2B teams who need a real plan.

If you want consistent, goal‑aligned content — not just one‑off posts — CntX is for you.

CntX is built for

B2B content managers planning & prioritization Marketing leaders strategy & alignment Small / mid‑size teams one source of truth B2B founders structuring from scratch

CntX is not designed for

Purely inspirational content Without goals, audience, or clear angles. CntX is built for relevance and consistency.
One‑off posting without strategy CntX helps you plan and prioritize — not improvise a feed.
A standalone text generator Generation can come later — but never without structured context.
Beta

CntX is currently in closed beta.

We’re building CntX with content professionals, grounded in real‑world usage. If you want to test early, share your content challenges, and help shape the product — let’s talk.

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Fast replies Usage‑driven roadmap Early access

What you get in beta

Priority access + a direct exchange to align on your needs.

Guided onboarding Context structure + the first decisions (pillars, goals).
Actionable calendar Prioritized by SEO, awareness, activation…
Feedback loop We iterate together on what should be automated first.