1. Introduction

This Privacy Policy explains how CntX (a brand operated by SaaSOvation SAS) collects, uses, stores, shares, and protects personal data.

SaaSOvation SAS is a French company registered with the RCS under number 983 593 575, with its registered office at:

SaaSOvation SAS
14 rue Saint-Sauveur
75002 Paris
France

SaaSOvation SAS acts as the Data Controller for personal data processed in connection with the use of CntX.

This policy applies to all users of the CntX platform and visitors to our websites and complies with the EU General Data Protection Regulation (GDPR).

For any privacy-related questions, please contact:
privacy@cntx.app

2. Data We Collect

We may collect the following categories of personal data:

2.1 Identification Data

2.2 Business & Application Data

2.3 Usage & Analytics Data

2.4 Technical Data

2.5 Billing Data (if applicable)

2.6 Google User Data

If a user chooses to connect Google services to CntX, we may access and process Google user data through Google APIs, depending on the permissions granted by the user.

This may include, for example:

Google integrations are optional and are activated only when an authorized user explicitly connects a Google account through Google’s OAuth consent flow.

We do not intentionally collect sensitive personal data (such as health, religion or political opinions). Users are responsible for ensuring such data is not uploaded or connected to the platform.

3. Purpose of Processing

We process personal data for the following purposes:

4. Legal Basis for Processing

Processing is based on one or more of the following legal grounds:

When users connect Google services to CntX, they authorize access through Google’s OAuth consent flow. Users may revoke this access at any time from their Google account settings or from CntX where this feature is available.

5. How We Use Google User Data

CntX uses Google user data only to provide and improve user-facing features requested or enabled by the user.

For example, Google Analytics 4 and Google Search Console data may be used to:

CntX does not use Google user data for advertising purposes.

CntX does not sell Google user data.

CntX does not use Google user data to determine creditworthiness or for lending purposes.

CntX does not transfer Google user data to third parties except where strictly necessary to provide, secure or operate the CntX service, or where required by law.

CntX’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

6. Data Sharing & Sub-Processors

We may share personal data with trusted third-party service providers acting as data processors, strictly for operating, securing and improving the service. These may include:

Some providers may process data outside the European Union. Where applicable, we rely on Standard Contractual Clauses (SCCs), adequacy decisions or equivalent safeguards.

We do not sell personal data.

Where Google user data is processed by sub-processors, such processing is limited to what is necessary to provide or improve CntX user-facing features, maintain security, comply with applicable law or operate the service.

7. AI Processing

CntX may use AI service providers to generate or improve content, briefs, recommendations, editorial calendars, insights and related outputs.

Depending on the features used, user-provided business data, content, files, marketing context and connected performance data may be processed by AI providers to deliver the requested functionality.

Where Google user data is used in AI-assisted features, it is used only to provide or improve user-facing features requested by the user, such as content performance analysis, brief improvement, editorial planning and recommendations.

We do not allow AI providers to use Google user data to train their general-purpose models unless this is explicitly permitted by the user and allowed by applicable Google API Services policies.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this policy or to comply with legal obligations.

Data stored in a user workspace may be retained for the duration of the account or workspace lifecycle, unless deleted earlier by the user or upon request.

Google user data imported into CntX is retained only as long as necessary to provide the connected features, maintain the user’s workspace history or comply with applicable legal obligations.

Users may disconnect Google integrations, revoke Google API access, request deletion of imported Google data, or request account and data deletion from within the application where available or by contacting us at:

privacy@cntx.app

9. Data Hosting & Transfers

CntX infrastructure is primarily hosted within the European Union. Some third-party processors may store or transfer data internationally, in which case appropriate safeguards are applied.

10. Your Rights (GDPR)

Users located in the European Union have the right to:

Requests may be submitted to:
privacy@cntx.app

We may verify identity before responding.

11. Cookies & Tracking

CntX uses cookies and similar technologies to:

Where required, consent will be requested.

12. Security

We implement technical and organizational measures to protect data, including:

However, no system is completely risk-free.

13. Children’s Data

CntX is not intended for children under 16. We do not knowingly collect data from minors.

14. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

If we materially change how we access, use, store or share Google user data or other personal data, we will update this Privacy Policy and notify users where required. Where required, we will request renewed consent before using Google user data for a new purpose.

15. Contact

For any privacy questions, concerns or data requests:

SaaSOvation SAS
14 rue Saint-Sauveur
75002 Paris
France

privacy@cntx.app