Plan the right content, at the right pace, on the right channels.
CntX turns your marketing context, editorial memory, and the signals that matter into a coherent plan, structured campaigns, and briefs ready to produce.
To grow visibility, qualified traffic, and audience engagement.
A SaaS scale-up workflow to keep briefs and calendar in sync.
Producing content is no longer the main challenge.Choosing the right content is.
Ideas, tools, and production capacity have multiplied. Teams still have to decide which topics deserve their time, for which audiences, at what pace, and on which channels.
Positioning, audiences, brand, field feedback, past content, and data rarely live in one place.
Internal requests, ideas, opportunities, and urgencies pile up without always forming a coherent whole.
What you already published and what worked still influences the next choices too little.
CntX turns scattered inputs into a continuous editorial system.
One platform to run your end-to-end content strategy
Understand, observe, decide, plan, produce, and optimize from the same marketing context.
Understand and observeA solid, up-to-date context UnderstandStructure the company marketing contextOffers, audiences, positioning, brand.- ObserveSurface the signals that matterMarket, competitors, customers, performance.
Decide and planClear, structured priorities DecideTurn that context into editorial choicesTopics, messages, priorities.- PlanOrganize choices over time and by channelCampaigns, calendar, capacity.
Produce and optimizePerforming content, continuously improved ProduceTurn decisions into content ready to shipBriefs, writing, approval.- OptimizeReuse results to decide better next timeLearnings, adjustments.
Your marketing should never start from scratch again.
CntX brings together what your company knows, what it has already produced, and the signals it tracks in a Marketing Brain that keeps evolving.
Marketing context
Products, offers, positioning, audiences, and brand platform.
Editorial memory
Planned, produced, and published content — topics, angles, history.
Signals
Market, competition, search, and performance.
Every new plan starts from what your company already knows instead of a blank page.
Every piece of content should earn its place in the plan.
Before it takes a slot, each content item answers the same questions: which audience, which problem, which angle, which channel, which timing, and which objective.
What every content item keeps
- Audience
- Problem addressed
- Angle
- Channel
- Objective
- Sources
The calendar becomes the outcome of editorial decisions—not a grid to fill.
Turn that context into a solid editorial plan.
CntX organizes topics, audiences, channels, and cadence over time without losing the priorities behind those choices.
Every decision becomes a brief ready to produce.
Once the plan is set, context does not disappear. Each item keeps its audience, problem, angle, role, sources, and contribution to the overall plan.
From brief to content without losing context.
Create, review, approve, and prepare content from the same context used to plan it.
Most B2B teams produce more than ever. Yet few can tie a published piece to a precise goal…
What works today should guide what you produce tomorrow.
Spot content that drives traffic, engagement, and audience growth, then use those learnings to steer the next plan.
What your content produced.
What works or deserves amplification.
Learnings enrich the context.
The next cycle starts from what was learned.
Turn into a LinkedIn carousel and a newsletter.
Update examples and the tools section.
Rising search interest, no dedicated content yet.
New objection raised by sales.
Turn your editorial plan into a growth lever.
Stay consistently present on the channels that matter.
Multiply relevant touchpoints with your audiences.
Build a community that reacts and interacts with your content.
Make content a durable channel to attract the right audiences to your site.
For B2B teams tired of running content week by week.
B2B marketing teams
Multiple channels, audiences, requests, and production pressure—CntX helps you keep a coherent plan despite the complexity.
Agencies
Manage multiple brands, contexts, and calendars without mixing audiences, decisions, and learnings.
Content that truly serves your goals.
Centralize marketing context, build a coherent plan, and turn every decision into content ready to produce.
- 01UnderstandMarketing Brain
- 02ObserveSignals
- 03DecideEditorial choices
- 04PlanEditorial planning
- 05ProduceBriefs and content
- 06OptimizePerformance