Turning Insights Into a Prioritized Editorial Calendar That Actually Gets Done
Learn how to transform scattered marketing insights into a concrete editorial calendar that’s prioritized, goal-aligned, and actually gets done.
Profile page showing author context, expertise, and published articles.
Loïc Thomas is a B2B digital marketing expert with more than 15 years of experience in developing and scaling SaaS solutions. He has supported numerous companies in structuring their marketing, acquiring new customers, and implementing effective, data-driven content strategies.
As the founder of CntX, he is building a platform designed to help marketing and communication teams turn market insights into clear, prioritized, and actionable editorial calendars. His core belief is simple: effective marketing starts with a deep understanding of context, customers, and data — long before content creation begins.
An entrepreneur and marketer at heart, he places clarity, relevance, and efficiency at the center of his approach.
Latest publications from Loïc Thomas.

Learn how to transform scattered marketing insights into a concrete editorial calendar that’s prioritized, goal-aligned, and actually gets done.

Learn how B2B SMB marketing teams can centralize market and customer insights to create more relevant, prioritized content—without multiplying tools.

Learn how B2B SMB marketing teams can move from reactive content to a structured, insight-driven strategy aligned with real business goals.
A few quick questions. We'll ask for your contact details at the end.
By submitting, you agree that CntX may contact you about beta access and product updates.