Strategy Structure your marketing context and turn it into editorial decisions. Go to Strategy Planning & Production Turn decisions into plans, campaigns, briefs, and content. Go to Planning & Production Intelligence & Optimization Observe signals and performance to improve your next decisions. Go to Intelligence & Optimization

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Blog › Content Strategy

Content Strategy

Actionable guides to define and scale your strategy: ICPs, personas, messaging, content pillars, funnels, and positioning.

How to Centralize Market & Customer Insights Without Adding More Tools

Learn how B2B SMB marketing teams can centralize market and customer insights to create more relevant, prioritized content—without…

LO loic 4 min

Content Strategy

From Content Chaos to Strategic Clarity: A Guide for B2B SMB Marketing Teams

Learn how B2B SMB marketing teams can move from reactive content to a structured, insight-driven strategy aligned with…

LO loic 4 min

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CntX

Plan. Align. Execute.

A clear editorial plan for content that performs.

Product

Strategy
Planning & Production
Intelligence & Optimization

Agency

Discover CntX for agencies
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CntX

Tell us about your use case

A few quick questions. We'll ask for your contact details at the end.

Step 1 of 5

~ 60 seconds

Your primary goal

Pick the option that best matches your main objective.

Prioritize content ideas and topics

Build a clear editorial calendar from existing insights

Align content with ICPs, personas, and funnel stages

Replace spreadsheets or ad-hoc planning tools

Validate content strategy before execution

Improve consistency across communication channels

Other

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Your role

This helps us tailor the conversation to your context.

Content Manager

Marketing Manager

Head of Marketing / CMO

Founder / CEO

Agency / Consultant

Other

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Company & channels

A bit of context about your organization and where you publish.

What best describes your company?

B2B SaaS

B2B Services

Agency

Startup (early stage)

SMB

Enterprise

Other

Which channels are you planning content for?

Blog / SEO

Newsletter

YouTube

X (Twitter)

Meta (Facebook)

Instagram

Website pages

Case studies, use cases, webinars…

Other

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Your workflow

Where you're stuck today and what you want to test.

How do you currently plan your content?

Spreadsheets

Notion / Docs

Project management tools

AI writing tools

We don't really have a system

Other

What is your main challenge with content today?

Why are you interested in CntX?

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Contact details

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Company

Phone

First name

Last name

Work email

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