Configure Media Watch

Overview

Media Watch tracks third-party publications—industry media, competitor blogs, newsletters, and query-driven news sources you add to a watchlist. On each scan, CntX fetches new articles, matches them against your workspace lexicon (pillars, products, competitors, brand terms, audiences), and scores relevance and reaction potential.

Qualified items appear in the Article feed tab. Strong reaction scores can automatically create Reaction suggestions in the Reactions inbox—separate from watchlist interest scoring, which explains why an article matters to you even when it does not become a Reaction.

Media Watch is not social listening. It does not replace LinkedIn or Reddit watches; it covers editorial and news surfaces those networks miss.

When to use

Configure Media Watch when you:

• Need early warning on competitor launches, regulation, or category narratives.
• Want publication monitoring without manually opening ten industry sites daily.
• Plan rapid-response content tied to news cycles (with Reactions → brief workflow).
• Already have pillars and competitors defined—empty context weakens qualification.

Defer if you only care about social chatter—start with Social Listening instead.

Before you start

• Pillars, products, competitors, and brand keywords configured in Context—the scan worker loads a grouped workspace lexicon for matching.
• List of sources to monitor: publication homepages, RSS feeds, or search/query labels supported by your plan.
• Owner for periodic scans (weekly ritual) or acceptance of scheduled scan behavior when enabled.
• Optional: review Insights → Reactions capacity so news-driven briefs do not overwhelm the calendar.

Steps

1. Open Insights → Media Watch.
2. Start on the Watchlist tab (Sources & scans).
3. Click Add source (or equivalent) and define the source:

– Publication name and URL or feed endpoint. – Query or topic labels when using search-style sources. – Enable the source when ready—paused sources skip row-level scans.

1. Save. Repeat for each priority outlet (competitor blog, trade press, analyst firm).
2. Run your first scan:

– Run scan for all active sources from the header control, or – Play on a single row to scan one source only (source must be enabled).

1. Switch to the Article feed tab to see fetched articles sorted by recency.
2. Click a row to expand details. Read Why this matters (or doesn’t) and score badges (Priority, relevance, reaction level).
3. Expand Why this score? when available to see gate factors (freshness, duplicate penalty, keyword-only match warnings).
4. For actionable hits, open the linked article externally or find the matching entry in Reactions (source Media watch).
5. Maintain watchlist: Pause seasonal sources, Edit URLs after redesigns, Delete dead feeds.

Expected result

• Watchlist lists active sources with last scan indicators and per-row actions.
• Article feed populates after successful scans with qualified items—not every raw fetch line.
• High reaction-potential articles enqueue Reaction suggestions with deduplication across duplicate headlines in the same news cycle.
• Scan failures show actionable hints (backend fetch errors, legacy actor issues) without blocking the whole watchlist.
• Team can explain why an article scored high or low using factor tooltips—not black-box alerts.

Tips

• Start with three to five high-signal sources; too many dilutes triage.
• Use single-source scan when debugging a broken feed before running all sources.
• Keyword-only matches score lower—combine brand terms with competitor names or pillar topics in source configuration where supported.
• No AI scoring badges mean heuristic estimates only; still read the narrative “why” paragraph.
• Media Watch scans can run LLM qualification in bounded parallelism—large watchlists take longer; avoid double-clicking scan while RUNNING appears.
• Not every relevant article should become a blog post—some belong in sales alerts or newsletter mentions only; dismiss Reactions accordingly.

Next step

Run a full watchlist scan, then open Reactions filtered by Media watch. Turn the top New item into a brief if the news window is still open—or dismiss and note the pattern for the next audit cycle.