Add and Manage Products

Overview

Products are structured records of what your company markets: software, services, platforms, or packaged offers. Each product carries a name, description, positioning, value proposition, pricing model, unique selling points, and optional SEO keywords.

CntX uses products throughout the editorial workflow. ICPs and personas link to products so audience definitions reflect who buys what. Competitors can be associated with specific products for sharper positioning. Brief and calendar generation weigh product context when suggesting topics, angles, and funnel-stage content.

Products live under Context → Products. They are scoped to workspaces in multi-brand accounts, with an optional organization-wide view when you need cross-brand visibility.

When to use

Use this guide when you:

• Set up a new workspace and need at least one product before audience or AI workflows unlock
• Launch a new offer and want content planning to reference it explicitly
• Split one company into multiple product lines with different positioning
• See audience or generation errors mentioning missing products

Start with your primary revenue driver. Add secondary products once the first record is stable.

Before you start

• Complete your Company profile so product descriptions align with the overall business narrative.
• Decide which products belong to the active workspace. In multi-workspace setups, create products in the workspace that owns the brand and go-to-market motion—not a shared default unless the offer is truly organization-wide.
• Gather factual inputs: official product name, one-paragraph description, how it is priced, and what problem it solves better than alternatives.

Steps

1. Open Context → Products. From the sidebar, open Context, then Products. You see a list of existing products or an empty state with setup guidance.

1. Check workspace scope (multi-workspace accounts). If you manage several brands, confirm the scope toggle shows This workspace before creating records. Switch to Entire organization only when you need to audit products across workspaces; badges indicate which workspace owns each card.

1. Create a product. Click Add product (or the equivalent create action). You land on the product creation form.

1. Enter core identity fields.

– Name — the customer-facing product name. – Description — what the product does and for whom, in plain language. – Value proposition — the primary outcome or benefit buyers get. – Positioning — how this product differs from alternatives in your category. – Pricing model — subscription, usage-based, one-time, freemium, etc. – Unique selling proposition (USP) — the sharpest reason to choose you.

1. Add SEO keywords (optional). Press Enter after each keyword to add tags CntX can reuse in audit and content recommendations. Keep them specific (“B2B payment automation”) rather than broad (“software”).

1. Assign workspaces (multi-workspace accounts). When prompted, select the workspace(s) that should own this product. Default selection is the active workspace—leave it unless the product is genuinely shared.

1. Save the product. Return to the list and confirm the new card appears. Open it to edit details anytime.

1. Link downstream context. From the product detail view or related Context pages, create ICPs, personas, and competitors scoped to this product so audience and competitive context roll up correctly.

1. Maintain over time. When positioning shifts after a launch or rebrand, update the product record before regenerating calendars or briefs. Stale product context produces stale content suggestions.

Expected result

At least one complete product exists for the active workspace. Audience creation and AI-assisted ICP or persona generation can proceed. Briefs and strategy steps reference concrete offers instead of generic company-level messaging.

In multi-workspace accounts, each brand’s product list stays isolated unless you deliberately view the organization scope.

Tips / common issues

• One strong product beats five thin ones. A single well-described flagship offer unlocks most workflows. Add others when you have distinct positioning—not every feature tier needs its own record on day one.
• Durable facts over launch slogans. Write descriptions that will still be true in six months. Campaign lines belong in briefs, not in permanent product context.
• AI generation blocked. Audience AI features require at least one product and a completed company crawl. Add the product first, then retry generation from Audiences.
• Product visible in wrong workspace. Edit the product’s workspace assignment or recreate it under the correct workspace. Prefer workspace-scoped creation to avoid cross-brand leakage.
• SEO keywords not appearing in suggestions. Keywords nudge audit and recommendation engines; they do not override strategy pillars. Combine them with a clear value proposition for best results.

Next step

Create ICPs and Personas