> Turn strategy into a prioritized calendar your team can execute.

Overview

The calendar is where editorial decisions become dated items and briefs. CntX can generate a period from your strategy and context, then you refine before production.

Steps

1. Ensure a content strategy exists with pillars and channels.
2. Open Calendar from the sidebar.
3. Generate the upcoming period (or create items manually).
4. Review proposed briefs for audience, purpose, and angle.
5. Approve high-priority briefs before generating full content.

Tips

• Start with one channel set and a short horizon.
• Reject or edit off-strategy topics instead of overproducing.
• Keep campaign briefs and evergreen calendar briefs distinct when both exist.

Next step

Create or edit a content brief, then approve and generate content.