CntX now enables marketing teams to manage campaigns from end to end, from source documents and strategic decisions to briefs ready for review in the editorial calendar.

The goal is simple: help teams turn a campaign, product launch, event, or strategic initiative into a structured, consistent, and actionable editorial plan, faster.

A Complete Campaign Workflow

Campaigns can now be managed within a single environment:

Source documents → communication strategy → editorial plan → brief generation → calendar review

In practical terms, teams can:

• create a campaign and select the relevant workspaces;
• upload reference documents in PDF or Word format;
• build a shared communication strategy, then adapt it to each brand;
• define channels, publishing cadences, and editorial destinations;
• automatically generate campaign topics and briefs;
• review content directly within the relevant calendars;
• track the campaign’s overall progress, including across multiple brands or teams.

Every brief remains connected to its campaign, strategy, destination workspace, and the sources used to generate it.

This gives teams a single, continuous workflow connecting strategic decisions with the content that needs to be produced.

A Unified Editorial Calendar

The CntX calendar has also evolved to provide a more comprehensive view of editorial activity.

Users can now view multiple plans simultaneously and bring together, within a single interface:

• recurring content from the editorial strategy;
• campaign content;
• timely content opportunities;
• manually added content.

Users can select the plans they want to display and immediately identify the origin, brand, campaign, and status of each content item.

When a campaign spans multiple workspaces, each team retains its own operational calendar. At the same time, an aggregated view provides organisation-wide visibility.

This structure eliminates unnecessary duplication while maintaining a clear separation between brands.

True Multi-Brand Management

A single organisation can now manage multiple workspaces, each with its own brand identity.

Every workspace can have its own context, including:

• positioning;
• products and services;
• target audiences;
• key messages;
• editorial tone of voice;
• communication channels;
• social media accounts;
• data from its website and primary domain.

Strategies, recommendations, and content are therefore generated using the appropriate brand context, without information leaking between workspaces.

This is particularly valuable for groups, agencies, and businesses managing multiple brands, subsidiaries, markets, or entities.

A campaign can retain a shared strategic foundation while producing briefs tailored to each brand and editorial calendar.

More Consistent Campaigns Over Time

The generation engine has also been strengthened to preserve editorial consistency across multiple weeks, workspaces, and large volumes of content.

CntX takes previously generated briefs into account to limit:

• repetition;
• topics that are too similar;
• excessive reuse of the same idea;
• content pieces competing for the same topic or angle;
• inconsistencies between different weeks of a campaign.

This editorial memory grows progressively throughout the generation process. Each new brief is produced with an awareness of what has already been proposed for the campaign.

Publishing frequencies, channels, and planned dates are also aligned with the editorial strategies of the relevant workspaces.

The result is a more coherent and balanced plan that more accurately reflects the requested content volume.

Better-Sourced Content

Content generation draws on the campaign’s reference documents and available contextual information.

CntX retains the information required to identify the sources and ideas used to produce each brief. This traceability makes it easier to:

• review and approve recommendations;
• verify their accuracy against the source material;
• identify the information behind a particular topic;
• progressively cover the different ideas contained within the source documents;
• support collaboration between the people preparing, reviewing, and producing content.

Documents are therefore no longer treated as simple attachments. They become an active foundation for building the strategy and shaping the editorial plan.

More Resilient Generation

Long or complex campaigns no longer rely on a single fragile operation.

Generation is orchestrated progressively, week by week and workspace by workspace. This makes it possible to process campaigns spanning multiple brands or involving a large number of briefs, while preserving progress and consistency throughout the workflow.

This approach provides:

• greater resilience to interruptions;
• more precise progress tracking;
• generation structured by workspace and period;
• cumulative memory across generation batches;
• more targeted corrections when a brief needs to be regenerated.

Campaign generation is therefore more reliable, without requiring users to split or rebuild campaigns manually.

Faster Review

Generated briefs are directly accessible from the relevant calendars and through a dedicated quick-review interface.

Users can immediately identify:

• content awaiting approval;
• the related campaign;
• the destination brand or workspace;
• the publication channel;
• the planned date;
• the brief’s current status.

This allows teams to focus on the content that genuinely requires their attention, without reviewing every calendar separately.

The home page also highlights the next priority actions, such as briefs awaiting review, active campaigns, or opportunities that need to be addressed.

The aim is to guide users without overwhelming the interface or multiplying notifications.

Turning Field Insights Into Editorial Opportunities

Insights from the field can also be turned into content more easily.

Feedback from a sales representative, a recurring customer question, a market signal, a news item, or an event can become a contextualised editorial opportunity.

That opportunity can then be converted into a brief, enriched with the company’s context, and added to the appropriate calendar.

CntX helps organisations capitalise on their collective field intelligence, rather than allowing valuable information to disappear into messages, meeting notes, or disconnected tools.

What This Changes in Practice

A Major Step Forward for CntX

This update brings CntX closer to its original vision: bringing together company context, strategic decisions, planning, and content production within a single environment.

A campaign can be prepared once, adapted across multiple brands or teams, and managed through to brief approval, without multiplying files, spreadsheets, or tools.

CntX is no longer limited to organising an editorial calendar. The platform now connects source material, strategy, opportunities, campaigns, and the content that needs to be produced.

Context becomes actionable, decisions become plannable, and plans become directly usable by marketing teams.